In the spring of 2024, SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, purchased longtime golf club grip leader LAMKIN Grips, a 100-year-old golf industry stalwart with a lengthy track record of producing high-quality golf club grips, making SuperStroke poised to become a global leader across all grip categories.
With groundbreaking SuperStroke golf club grips arriving in early 2025, SuperStroke has implemented a new strategic international distribution model to ensure optimal branding, market awareness and retail presence in key golf markets around the world.
To that end, SuperStroke names Bindlach, Germany-based Haas Distribution and Solutions as the sole distributor of its product line throughout Germany, Austria, Czech Republic, and Slovakia effective January 1, 2025.
Working with a single distributor in this vital golf market gives SuperStroke a turnkey distribution partner with a vested interest in its sales, marketing, branding, social media, and product education processes. Haas has a 35-year history of representing many top golf brands in prime product categories, including LAMKIN golf grips.
“To have an experienced and market-savvy partner like Haas Distribution and Solutions gives us tremendous confidence in our shared ability to grow SuperStroke’s market share and brand loyalty throughout these markets,” said Ian Zubkoff, SuperStroke’s Executive Vice President
SuperStroke’s putter and golf club grip lines are a product of relentless innovation, fueled by feedback from more than 600 tour pros. From signature shapes and sizes to the latest materials, SuperStroke delivers unprecedented features into every putter grip while connecting golfer and putter like no other product on the market. Similarly, SuperStroke’s growing golf club grip line is the product of tireless design and uses the market’s finest, most comfortable, responsive, and durable materials.
“Our company has always been more committed to brand building than to just selling things, so it’s with great excitement that we begin to represent SuperStroke, a market leader in grips and visionary team that has accomplished amazing things in the industry over the past 15 years and has exciting product releases on the horizon as they become a more substantial leader in the golf club grip space,” said Stefan Haas, founder and CEO of Haas Distribution Solutions. “It’s a thrilling time to be working with SuperStroke.”
SuperStroke’s latest groundbreaking putter grip offering is the Zenergy line, with breakthrough design features including:
- Enhanced SPYNE™ Technology – The new SPYNE™ Technology has an improved, embossed ridge along the grip underside, engineered to make it easier to square the face at impact.
- New Multi-Zone Texturing – Strategically placed texture in high-sensory areas is designed to optimize feedback and comfort from the incredibly soft polyurethane outer layer.
- No Taper Technology – Patented No Taper design minimizes grip pressure with an advanced parallel design that lets golfers quiet their hands and add consistency to their stroke.
- Tech-Port – Located at the top of SuperStroke grips, Tech-Port allows golfers to easily add game-improvement options including the patented CounterCore weight system and performance tracking sensors.
“Haas Distribution Solutions is the ideal partner for SuperStroke as we take our product line and consumer awareness to the next level in these crucial golf markets,” said SuperStroke Founder and CEO Dean Dingman.
